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About Us

M+WATCH is a testament to the Swiss commitment to quality and affordability. Founded on the principle of delivering Swiss Made excellence without the frills, M+WATCH remains
dedicated to its core mission: providing customers with an honest, Swiss timepiece that truly stands the test of time. Rooted in a legacy dating back to 1983, M+WATCH reflects its
founder‘s dream of creating an accessible Swiss Made watch that is reliable, serviceable, and within reach for everyone.

Swiss Made Quality

AFFORDABILITY. VERSATILITY. RELIABILITY.

SWISS MADE

PRECISION

QUALITY

SWISS MADE

PRECISION

QUALITY

Mondaine Watch Ltd. has grown into a leading Swiss watch company since it was founded by Erwin Bernheim in 1951. The M+WATCH brand is family-owned, manufactured and distributed by the Mondaine Group.

In 1983, M+WATCH achieved a milestone by becoming the first affordable Swiss Made watch. The brand was proudly sold at MIGROS, Switzerland's largest grocery store, marking the beginning of an era that symbolized quality and accessibility.

Mondaine Watch Ltd. has grown into a leading Swiss watch company since it was founded by Erwin Bernheim in 1951. The M+WATCH brand is family-owned, manufactured and distributed by the Mondaine Group.

In 1983, M+WATCH achieved a milestone by becoming the first affordable Swiss Made watch. The brand was proudly sold at MIGROS, Switzerland's largest grocery store, marking the beginning of an era that symbolized quality and accessibility.

Our mission - For more than 60 years, the Group has been aiming to be simply better: form and function in perfect harmony. We focus on what really matters for our consumers, uniting our passion for timeless designs with useful innovations, functionality and the highest Swiss craftsmanship. M+WATCH is dedicated to upholding Swiss watchmaking excellence while keeping costs down, investing most of its resources into crafting outstanding products for everyday life.


Our vision - The brand offers the experience of Swiss craftsmanship for everyone and gives access to an unparalleled range of stylish and reliable timepieces. M+WATCH's vision combines Swiss quality with affordability, offering a compelling solution to those who seek both in their timekeeping accessories. It's a brand that understands the need for versatile and uncomplicated shopping, with timepieces that seamlessly complement your lifestyle, wherever it takes you.